Hangzhou citizen Ms. Chen’s daughter, Niu Niu, will enter the first grade of primary school next Monday. Two weeks before enrollment, Ms. Chen was busy according to the “New Student Admission Handbook” issued by the teacher in the parent group, in addition to completing the admission procedures, she also had to complete another major task – on Tmall to bring the stationery that her children needed
The stationery purchase list for elementary school students can be said to be exhaustive: eco-friendly HB pencils, 24-color professional watercolor pens that can be filled with ink, round-topped safety scissors, art toolboxes… Ms. Chen found more than a dozen things on Tmall, spending a total of more than 500 yuan, which made her sigh that “raising a baby can’t afford to hurt.”
“We go to school
A wooden pencil with only two cents a piece, sharpened with a knife himself,
There is an automatic pencil
Can show off for days
Today’s children’s stationery is already so professional. She said,
Buy good stationery
The overhead is not small
, but for the sake of children,
No amount of investment is worth it
Tmall school season data shows that the transaction volume of documents in the past week increased by 60% year-on-year, 3
The proportion of consumers between the ages of 40 is over
The children of the “post-80s” have reached the age of attending primary and secondary schools, and buying school equipment for their children has naturally become the last task of parents in the summer.
Consumers are no longer satisfied
The basic function also requires that the product material is safe and environmentally friendly, the use experience is friendly, and the appearance has design
The post-80s and post-90s memories of the same stationery used by the class
, “post-10s” and their parents can choose on Tmall
Performance upgrade of domestic old brand and
Each with its own characteristics
Smart eye pen, posture pen, pencil that keeps writing
Wait on Tmall
。 The eyebrush can detect the sitting position and distance when writing, and once the face is too close to the paper, the nib will automatically retract; German brand Bairijin launched a student-specific fountain pen that uses ergonomic design to help correct the grip, there are more than ten different colors, and it needs to be matched with special ink… Parents’ concerns about the health and study habits of the “post-10s”
The driving force behind stationery
Tmall’s product review page
It has become a gathering place for parents’ voices.
My baby is in the fourth grade this year, but writing is
One of the biggest headaches, in order to change her font and grasp the pen posture, so that the writing is neat, I did not spend less money
Some people may be too expensive and think that why should elementary school students use such expensive pens
I want to tell the majority of parents that we don’t think about how much a pen costs, as long as the child writes well and holds the pen posture correctly, it doesn’t feel expensive.
White-collar workers and college students also joined the stationery hoarding tide in the school season,
Make a batch of IP licenses
and niche designer brands
Ushered in a round of sales peaks.
Italian stationery brand Moleskine sells the Little Prince, Snoopy, during Tmall
Although the price of IP cooperation notebooks is not low, it has long been popular among handbook enthusiasts.
The veteran domestic Chenguang exclusively released the Voyager King Black Gold Opening Gift Box on Tmall, and it was also before
Notebooks authorized by Van Gogh Museum and British Museum, Luhan concept stationery gift box, etc.