Source: China Industry Network – Workers Daily
Original title: Time is not old, beauty is still (introduction)
Middle-aged and elderly women’s wear market is getting hotter (theme)
On April 11, customers were choosing clothing in a middle-aged and elderly women’s clothing store in Beijing.
Nowadays, middle-aged and elderly people, especially women, have a large incremental market for clothing, accessories, etc. According to Tianyan inspection data, there are currently more than 1,800 middle-aged and elderly women’s clothing enterprises in China. Established within 5 years, the most middle-aged and elderly women’s clothing related enterprises, more than 50%. With the strong fashion demand and purchasing power of middle-aged and elderly women, the price level, product categories and fabric grades of middle-aged and elderly women’s clothing have been fully opened, which is also an example of China’s economic consumption upgrading.
Photo by Liu Jinmeng, reporter of Workers’ Daily-China Industry Network
Responsible editor: Miao Chen