It is not unusual for party and government officials to investigate and inspect private enterprises, but on the afternoon of August 20, Li Xi, member of the Political Bureau of the CPC Central Committee and secretary of the Guangdong Provincial Party Committee, and Chen Hao, secretary of the Yunnan Provincial Party Committee and chairman of the Standing Committee of the Provincial People’s Congress, jointly inspected and investigated Yunnan Huajian Shoes Co., Ltd. in the Yunnan Guangdong Industrial Park in Zhaotong City, Yunnan Province.

It is not uncommon for two provincial party secretaries to go to a private enterprise together, so why is this?

Huajian and Guangdong have historical ties

It is reported that this is Guangdong Provincial Party Committee Secretary Li Xi, Governor Ma Xingrui, Shenzhen Municipal Party Committee Secretary Wang Wei and other Guangdong Provincial Party and government delegations came to Yunnan to conduct in-depth exchanges and docking on conscientiously implementing the spirit of General Secretary Xi Jinping’s important instructions on winning the battle against poverty and the cooperation between the east and west on poverty alleviation, and doing a good job in poverty alleviation cooperation in the decisive battle and victory stage.

During this period, party and government leaders of the two provinces investigated and inspected Yunnan Huajian Shoes Co., Ltd.

In fact, Huajian Group and Guangdong have historical ties. In 1996, Zhang Huarong, chairman of Huajian Group, started a business in Dongguan, southwest Jiangxi, and established Huajian Group in Dongguan City.

Since then, Huajian Group has invested in the construction of the World Footwear Headquarters Base, which is developed by Dongguan Huarui Industrial Investment Co., Ltd., led by Huajian Group. The World Footwear Headquarters Base is a leading project of Guangdong Province’s industrial transformation and upgrading pilot.

In January 2017, under the promotion of Liang Weidong, then mayor of Dongguan, Huajian Group actively responded to the call of the central government on east-west poverty alleviation cooperation, and invested 50 million yuan to establish Yunnan Huajian Shoes Co., Ltd. in Zhaotong, which was the first enterprise to enter the Yunnan Guangdong Industrial Park, and the whole project took only two months from signing to construction to production, fully reflecting the “Dongguan speed”. Yunnan Huajian Footwear has solved the employment of more than 500 people in the local area, including more than 150 poor households with registered cards.

Become the largest export enterprise in Ethiopia

Huajian Group responds to the call of the central government to alleviate poverty from its strength.

After more than 20 years of development, Huajian Group has become one of the largest enterprises in the production and export of women’s shoes in China.

In response to the national “Belt and Road” initiative, at the end of 2011, Chinese footwear enterprise Huajian Group entered Ethiopia to set up a factory. Huajian Group has established a garden-style factory and a modern assembly line here, and about 2.4 million pairs of Naturalizer, Lucky brand, Marc fisher and other brand women’s shoes enter the international market every year, becoming Ethiopia’s largest export enterprise. This move is known as “the most successful case of China’s production capacity going overseas”. Leaders from more than 30 countries have visited the Ethiopian Huajian factory to inspect and guide the work, and Zhang Huarong is known as the “father of Ethiopian industry”.

Up to now, more than 8,000 people have been placed and employed locally, and the cumulative export has earned 80 million US dollars.

Zhang Huarong, chairman of Huajin Group, was awarded the honorary title of “Father of Ethiopian Industry” by the Ethiopian government in 2017; In 2018, he was selected into the list of “100 Outstanding Private Entrepreneurs in the 40th Anniversary of Reform and Opening Up” and “40 People in the 40 Years of Globalization of Chinese Enterprises”.

Increase investment in Yunnan

In the survey on August 20, Zhang Huarong introduced the basic situation of Yunnan Huajian Shoes Co., Ltd. to the party and government leaders led by the two provincial party secretaries, reported on the work of Huajian Group in various stages such as starting a business in Dongguan, feeding back its hometown in Ganzhou, implementing the “Belt and Road” strategy in Ethiopia, and implementing East-West cooperation for poverty alleviation in Zhaotong, and made a detailed report to the two provincial party secretaries on the future investment idea of developing industrial tourism in Yunnan.

Li Xi, Chen Hao and other leaders visited the production workshop of Yunnan Huajian Shoes with great interest, visited the enterprise exhibition hall, and learned about the group’s development history, main products and development strategies. Party and government leaders communicated with Zhang Huarong on the relevant situation of the group, and cordially communicated with the on-site employees on the working life and salary of the employees of the enterprise.

At the same time, Zhang Huarong told the party and government leaders of the two provinces that the settlement of Yunnan Huajian Shoes Co., Ltd. has solved the employment problem of the poor people in Zhaotong, so that local people can find employment at their doorstep. Huajian Group will adhere to the development concepts of “strengthening eco-tourism, integrating industrial tourism, and serving civilized tourism” and “driving intelligent industry, creating labor employment, poverty alleviation and prosperity”, increase investment in Yunnan, vigorously develop industrial tourism, and make due contributions to East-West cooperation in poverty alleviation and Yunnan’s development.

It is reported that in 2016, Huajian Group invested 50 million yuan in Zhaotong, Yunnan Province for industrial poverty alleviation, solving the employment problem of more than 1,000 poor people in the local area.

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