Recently, some netizens posted on social platforms that Jiangnan cloth children’s shirts were printed with inappropriate weird patterns and inappropriate English, such as “welcome to the hell”, which attracted widespread attention. On the 21st, the children’s clothing brand involved “jnby by JNBY” apologized under the netizen’s questioning Weibo, saying that all related products had been removed. On the 23rd, the Nandu reporter learned from the children’s clothing brand involved that it had completely removed the product series involved and withdrew the relevant publicity materials. At present, consumer return channels have been opened, and consumers who purchase relevant removed goods can go to the original purchase channel to return the goods.
On September 19, a netizen posted on social platforms that she was a mother of a 4-year-old child, and found that the Jiangnan cloth children’s clothing bought for her child was printed with inappropriate strange patterns such as Satan and limbs and inappropriate English, such as “welcome to the hell” and “let me touch you”, which caused heated discussions.
Subsequently, some netizens exposed on social platforms that there was more than one product with similar design problems in Jiangnan cloth children’s clothing, and another netizen posted content showing that a certain down jacket of Jiangnan cloth children’s clothing was printed with pictures involving violence such as shooting dead with arrows and beating guns to pieces.
On September 21, the netizen said that she had received an apology private message and a return promise from the brand on the 20th, and she said that she accepted this apology and solution, but believed that Jiangnan Cloth owed all consumers a formal apology, as well as after-sales tracking for other buyers of related series.
On September 21, in the face of doubts, the designer brand “jnby by JNBY” involved in children’s clothing apologized under the netizen’s questioning Weibo, saying that it apologized for the trouble caused to consumers by inappropriate patterns in children’s clothing products. The company has removed all relevant products from the shelves and has taken them as a warning and strictly reviewed them to prevent such incidents from happening again.
On September 23, the children’s clothing brand issued an apology statement on the official social platform, saying that it had fully removed the product series involved, withdrew relevant promotional materials, and set up a special team to initiate self-inspection, review clothing design and approval processes, establish a stricter internal review mechanism, and improve consumer experience. In addition, the company has opened consumer return channels, consumers who have purchased relevant removed goods can go to the original purchase channel to return the goods, and will follow up relevant inquiries or feedback from consumers in a timely manner through the customer service platform and customer service hotline.
According to public information, the children’s clothing brand involved “jnby by JNBY” belongs to Hangzhou Jiangnan Cloth Clothing and Accessories Co., Ltd., which is a children’s clothing brand launched in 2011. According to the official website, the “jnby by JNBY” brand is designed for children aged 0-10 with the concept of “free imagination”, with “freedom, imagination, happiness and truth” as the design core to convey beautiful values.
According to the official website, as a local designer brand in China, Hangzhou Jiangnan Cloth Clothing and Accessories Co., Ltd., founded in 1994, currently has more than 300 franchised stores in the country, the retail network covers large and medium-sized cities in China, and has established direct sales companies in Chinese mainland Beijing, Shanghai, Guangzhou, Shenzhen and overseas North American regions New York, Vancouver, Canada and other places, operating and selling and serving “JNBY” brand products, including clothing, footwear, bags, hats, scarves, etc. It also has brands such as “JNBY”, “CROQUIS” and “less”, and its spokespersons include many well-known artists at home and abroad.
Written by: Nandu trainee reporter Fang Shiqi