Recently, the Pisces Sports and Guangzhou Local Sports Mouth of Guangzhou Light Industry Group Zhang Dabin, and the host of the Cultural Channel of Guangdong Radio and Television, Chen Jiaqi, brought a Guangzhou Pisces brand daily live cargo on the Douyin platform. The premiere of the premiere has received the popularity and snap -up of the majority of fans, and the conversion rate of the live broadcast store is as high as 77.8%.

双鱼体育直播首秀:传统国货与电商直播的化学反应

Pisces sports products have a history of more than sixty years, which can be said to be a traditional “wide cargo”. Some people say that “Guangguang” is like “the most familiar stranger”. When he was a child, it was an essential daily necessities. There was always one of them. However, as there are more and more products that young people can choose, the general feeling of Guangqin seems to be more and more “old”. For the young consumer market, it is inevitable that it is a bit far away. With the gradual development of resumption of work and re -production, more and more companies are not restricted to offline channels, and they have begun to turn their perspectives to the live broadcast channel with a strong sense of live. As a traditional wide -car brand, Pisces Sports also focuses on expanding the brand border and paying attention to the experience of young users. This time, it has chosen 12 trendy Guangguang items and sports experts. It is a marketing innovation of the Guangzhou -cargo brand Pisces. Through the dress interpretation and motion display of the anchors, they actively interact with fans, attracting consumers to watch while watching, breaking the barriers, and achieving zero -distance contact with the “Guangguo 2.0”.

双鱼体育直播首秀:传统国货与电商直播的化学反应

In the Guangzhou Pisces Brand Day live broadcast, the host and guests recommended a variety of Pisces products, including Pisces sports clothing, home sports equipment, and children’s sports supplies. From multiple angles such as Children’s Day, Father’s Day Gifts, etc. from multiple angles to share the epidemic at home, let consumers know that Pisces Sports is now not limited to the scope of ping pong. Actively seeking changes, turning “tide” to “pretty”. While maintaining professionalism, more colorful elements and variety of products have been added, becoming a comprehensive sports brand, hoping to break the sense of distance and win the joy of young people.

双鱼体育直播首秀:传统国货与电商直播的化学反应

Pisces Sports said that the live broadcast of e -commerce will become the mainstream channel for communication with consumers in the future, and it is also a channel for Pisces Sports to directly talk to end customers. In the future, Pisces Tmall flagship stores will bring better products on Taobao live and communicate with fans. It is understood that Pisces Sports will also appear at the Guangzhou Live Festival on the afternoon of June 6 to interact with fans.

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