Reference News Network reported on February 15th
The Walker website on February 13 published an article entitled “How the Heart Candy Box is for Love”.
There are not many social customs as clear as Valentine’s Day: if you love someone, if it is February 14, then send them chocolate. Although you can send anything of chocolate, nothing can clearly represent Valentine’s Day as clearly representing the chocolate candy in the heart -shaped box. The heart -shaped box exclude vague and ambiguous possibilities. These are not ordinary chocolate; these are chocolate symbolizing romantic love.
In the first thousands of years, chocolate was not solid, but a drink -in the book “Better Chocolate”, the author Carol Ov believes that the earlier can be traced back to 3000 years ago. Everyone knows that Central America’s Maya will use cocoa beans to make drinks. These cocoa beans have been soaked, dried, grinded, and mixed with various spices. Ov wrote that occasionally, they use honey to make them sweet; usually mix it with grinded corn and then foam. This is a sacred drink, which is related to religious rituals. It is also an elite drink.
The Spanish conqueror also turned chocolate, not honey, but sugar produced in the Caribbean region.
Rebecca El, a professor at the Department of History of Walk University, said that the conquerors began to associate chocolate with women. Now it has become sweeter, becoming a drink that colonial women have disappeared and planned when planning a romantic conspiracy, and become things that are equivalent to roses in the “new world”.
It is the Spaniards that brought back the feminine, sweet, and maybe more sexy chocolate back to Europe. In Europe, chocolate is both expensive and fashionable. Of course, it is still liquid.
The solid chocolate candy installed in a heart -shaped box is a product of technology. By the beginning of the 19th century, chocolate gradually fell out of favor in Europe. Orv wrote that this drink is “greasy” and “gravel”; Europeans began to turn to drink tea and coffee -more refined processing.
A Dutch chemist studied how to use the hydraulic process to effectively remove the oil in the cocoa beans after baking, and separate the cocoa powder from cocoa fat. And cocoa butter has become useless by -products.
Then, a British chocolate tycoon discovered its purpose: add a small amount of cocoa butter to the chocolate solid, and then add sugar and other flavors. And sell it at the price of people. “
Solid chocolate candy appears at the same time as contemporary Valentine’s Day, which is almost certain, which is not a coincidence. The connection between chocolate and temptation represents market opportunities.
Err explained in the “Independence”: “Etiquette and chocolate advertisers have encountered the following views, that is, a man exchanged chocolate with a woman, which is equivalent to the Declaration of Love.”
This stipulates that the chocolate exchange between the opposite sex is given to women.
In theory, you can put chocolate into any shape of a box: square, rectangular, duck -shaped. But we will not do this. The iconic box of Chocolate on Valentine’s Day is heart -shaped because the heart shape symbolizes love.
But where does this shape originate?
At the beginning of the 15th century, the heart shape began to have the significance we know today.
Chocolate is romantic. The heart -shaped box is romantic. By the 1840s, Valentine’s Day became a commercial festival that must be celebrated, specifically used to show love and gifts. very romantic!
But putting Valentine’s Day chocolate in a heart -shaped box, this is Richard Cardberg’s “golden ideas”. He and his brother took over the family business in 1861. A few years later, in 1868, he launched the world’s first -known Valentine’s Day chocolate box. Although he did not apply for a patent in fact, it was through this move that he brought a change to the customs of modern Valentine’s Day.