Author: Zaza, who has to keep healthy

If you often look at the sneaker Bible “Shoes Master”, it is not difficult to find that there is a figure that appears in almost every issue: Le CoQ Sportif. This made me doubt, so why not become popular, why did “Shoes Master” valiant so much about it?

Le CoQ Sportif LCS R 800 “Hummus” (Image: Shoesmaster)

At the end of last year, Mita Sneakers, the person in charge of Mita Sneakers, also included Le COQ Sportif in “Best 10 Sneakers of 2018”.

Le CoQ Sportif Plum x Run “Mita Sneakers” (Image: Shoesmaster)

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So ZAZA’s curiosity forced me to investigate and found that many trending units have cooperated with Le CoQ Sportif, and whether it is appearance, shoe type or workmanship, it is middle and upper. Why is it in China?

Not big?

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24 KILATES X Le Coq Sportif LCS R1000 “Gallo” (Image: 24-KTS-BKK)

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Le CoQ Sportif X BeAms T LCS-R1000 (Image: Shoesmaster)

Le CoQ Sportif X Kicks Lab (Image: Kicks Lab)

Le CoQ Sortif LCS R800 X Hanon “The Good Agreement” (Image: Shoesmaster)

You know, since the 1980s, Le COQ Sportif has been producing team uniforms for many football clubs, such as the San Etian Football Club in France, Florence in Italy, and so on. It is said that every time the old horse watched the Argentine game, he also put on Argentina’s uniform when he won the World Cup in the 1986 World Cup. It was also provided by Le CoQ Sportif.

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(Image: INS@Asseofficiel)

In addition to the secondary, Le COQ Sportif also contracted professional races such as bicycles and cars. Since 1951, it has become the official supplier of the Tourism bicycle race. It has to be said that it is a bit handsome.

(Image: ins@lecoqsportif)

Throughout the development process of Le CoQ Sportif, basically it is based on professional movements. When the brand first created clothing, it was specifically produced sportswear for bicycle players. At this point, it is not necessary to think of Lacoste’s improvement in recent years.

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1929 Bicycle Server Series (Image: LecoqSportif)

Boldly guessing, is it affected by the economic crisis. Do you have the sight of leisure sports that do not spend money and strengthen your body? The leisure sports brand developed during this period has a corresponding fixed consumer group

(For example

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

As a result, it is continuous, and it is still in the classic throne until now.

(Image: LecoqSportif)

Then, the lifestyle that Le COQ Sportif is respected is also obvious. Its positioning of its own is the coexistence of strength and elegance, as well as the movement it supports.

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In fact, this temperament can be seen from its majestic French rooster logo, and this rooster is the national bird of France -Gaul Rooster.

(I am not kidding!)

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(Image: BAIDU)

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The earliest logo was only the IMAGE: LecoqSportif, Baidu)

Le CoQ Sportif “Montpellier OG TS” uses the brand’s popular flat -condom fabric as the upper in the 1950s and 1960s, and also printed the most primitive logo, nostalgic work (Atmos)

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Now that the national birds are made into logo,

le coq sportif

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

The image in the minds of the French is more reliable, which is about the “quality assurance”. When the brand founder Emile Camuset first opened the sock shop by the Senna River, it was based on this. Quite foresight …

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

LOGO in 1950 and 2012, the latter is even more powerful, it is really imposing … (Image: LecoqSportif)

“In the final analysis, Le CoQ Sportif is too old to be too angry, not suitable for young people.”

Red Lip Magnesium Aluminum: “Huh? What are you talking about?”

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(Image: ins@alizee.slvd)

White TEE Magnesium Aluminum: “What is the old T -shirt?”

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Spanish Dad: “I think OK.”

(Image: ins@juanma_furio)

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I also noticed that Le CoQ Sportif has a series called LCS Tech & COQ D’O or. It focuses on Urban Outdoor style. It uses technology fabrics, three -dimensional cutting, and so on. It is still very bright.

I introduced so many Le CoQ Sportif, you should think that this is an advertisement?

But I am not ~

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

The original intention of writing this article is just that high -quality brands like Le COQ Sportif have rolled in a certain field for many years. Because they have not kept up with the so -called trend, they even have few reports. Essence

(And its Sneaker is still doing well!)

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

Le CoQ Sportif Special Model “LCS R800 Gibier” (Image: Shoesmaster)

Finally, read with me again

Le Coq Sportif’s French Reading

: [Lɔ Kɔk SPəRTIF].

(Image: ins@lecoqsportif)

常常登上《SHOES MASTER》的法国公鸡,在国内却无人问津 | 《每周冷门球鞋大赏》

(Image: ins@lecoqsportif)

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