Beijing News (Reporter Wang Lin) On August 5, the official website of the National Business Information Center of China released an analysis of women’s clothing brand sales in June 2021. The data shows that the national key large -scale retail companies mainly based on department stores in June Rat 12.57%.
According to the monitoring data of the National Business Information Center of China, in June 2021, the national key large retail enterprises (mainly department stores) women’s clothing markets increased the price and reduced price. The retail sales of goods rose 12.57%year -on -year, of which the retail sales of women’s clothing in first -tier cities increased the fastest, up 13.33%year -on -year. Women’s retail volume decreased by 1.04%year -on -year. Brand data shows that the average retail price of women’s clothing products in June has a certain increase compared with the same period last year. From the perspective of market comprehensive share growth rate, the average price between 2,000 and 3,000 yuan has grown fastest, an increase of 2.4 percentage points year-on-year, and the average price of less than 500 yuan has decreased the most, a year-on-year decrease of 5.76 percentage points.
The data also shows that the total market concentration of the top ten brands is 13.17%, a year -on -year decrease of 0.7 percentage points, and a decrease of 1.34 percentage points from the previous month. There are many women’s clothing brands in the market, and the concentration is low compared to other categories, and the market competition is fierce.
Beijing News reporter Wang Lin
Editor Qin Shengnan School against Lu Qian